https://www.elanaestrin.com/portfolio daily 0.75 2026-04-14 https://www.elanaestrin.com/portfolio/metaaisupportassistant monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/69dbf0ce41901a7f34d2a183/1740593528.990951-NACITULVRGTPZSFWRZCA/imgg-gi3-0c1trv1u.png Portfolio - Meta AI support assistant Strategizing the response framework required close collaboration with Product Design and Engineering. The challenge was to make sure the AI's output (message and components) would be flexible and coherent. https://images.squarespace-cdn.com/content/v1/69dbf0ce41901a7f34d2a183/1740593529.087215-GMJGTYEAXPAVVJWKYHZU/imgg-gi3-2d5t_gmq.png Portfolio - Meta AI support assistant I leveraged UX Research and data to inform the canned prompts and worked closely with Engineering to create variants for different circumstances (e.g. what if the user already appealed?) https://images.squarespace-cdn.com/content/v1/69dbf0ce41901a7f34d2a183/1740593529.066087-FWRCEBXZATYEYODFYUYI/imgg-gi3-scdg4_h7.png Portfolio - Meta AI support assistant The A/B test I ran to justify changing the entrypoint CTA so it would make sense for all users, whether or not they had issues https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893069267-1GSFBZR1TD5GPYRR2DS4/imgg-demo-iGikAGoV.png Portfolio - Meta AI support assistant The launched experience: Meta AI support assistant for Marketplace enforcement issues https://www.elanaestrin.com/portfolio/fbsecurityemailredesign monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/69dbf0ce41901a7f34d2a183/1776144737949-81LJT2ZUFOZEBD1QZ7TZ/-%2B1.png Portfolio - Facebook security email redesign AFTER: Facebook security emails are clearer and scannable, anticipate questions, and signal legitimacy. https://images.squarespace-cdn.com/content/v1/69dbf0ce41901a7f34d2a183/fd44b3e7-0793-4231-84bd-688281f09ffd/image+1+1.png Portfolio - Facebook security email redesign BEFORE: Facebook security emails were unclear, unhelpful, and suspicious. https://www.elanaestrin.com/portfolio/fbhelpcenteraccountaccessrevamp monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893069267-1GSFBZR1TD5GPYRR2DS4/imgg-demo-iGikAGoV.png Portfolio - Facebook Help Center account access revamp Test user going through the live flow https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893069282-VXJ00WE21SHIQ39Q6SW9/imgg-demo-N1g6iaei.png Portfolio - Facebook Help Center account access revamp https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755893069260-TMJVU19AKAS19N344QLD/imgg-demo-a3mKUH6c.png Portfolio - Facebook Help Center account access revamp